We help bring sustainable ideas to market
Technical Strategy
We work with your design, engineering, and commercial teams to align specifications and services to known market needs. By leveraging our on-the-ground experience, we offer expert insights into the real world needs of your customers and how to position your offerings relative to your competitors. For example, we helped a major power systems manufacturer define technical specifications for a new mobile EV charging system that will address multiple technical shortcomings of products currently on the market.
Go-to-Market Strategy
Using our first-hand, practical knowledge of the market, we advise our clients on commercialization strategies, including identification of target customer typologies, specific customer targets, marketing strategies, and business models. For example, we advised a major automaker on how to best position and market an advanced e-mobility feature that is now broadly available across the United States.
